Wednesday, June 3
9:00 am – 9:45 am
Creative Keynote: The Client Whisperer
We’ve all had that client. The one that asks for you to make the logo bigger, or just “make it pop.” Perhaps the client is your boss and they just want you to “make that little change real quick” at the end of the day. It can be frustrating, and we all have them, but believe it or not, clients can be trained!
After sitting through a bajillion meetings with clients you wouldn’t believe some of the things I’ve been asked to do, and I know you have too! Have you ever been asked to scan their pet cat because the client liked that color? I have! Let’s have some laughs and look at a few of the best ways to engage your client without ending up in a twelve step program. Whether it’s your boss, your client, or that relative who always wants you to make a website for them; how we engage our clients is one of those non-taught skills that will help you succeed.
- Being client ready
- Communicating with a non-creative.
- Client translation, clarity and being concise
- Reduce stress in the iterative process
- Reducing confusion with an effective need and brief.
- Take away their ammo
- No more fire drills